The platform is rolling out a updated setting that permits them to lessen the quantity of artificial intelligence-produced content appearing in their streams. This move comes as the company disclosed that it now features in excess of 1 bn AI videos.
Trial and Implementation
This change is being tested over the following weeks before a global release. This development comes amid a surge in AI content, fueled by recent content generation software.
The Broader AI Trend
It has been noted that nearly one in 10 of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A significant portion of this content is considered “AI slop”, a term for poor-quality, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that a lot of users enjoy content produced via AI tools, from digital art to educational videos, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” commented a company executive.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its app identified as AI-generated. Overall, over 100 m pieces of content are uploaded to the service each day, making clips made by AI a minor percentage of its complete catalog.
User Control Features
Users will be capable of reduce or increase the level of AI-generated videos they view by using the topic control option in the app and picking the AI content topic. Other topics that can already be adjusted under the setting encompass news, fashion, beauty, and choreography.
Content Labeling and Policies
Its policies mandate users to tag convincing AI-generated content, and it bans malicious deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is without a tag can be removed under its terms of service.
In addition, the app will from now on attach an “AI-made” tag to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This step is aimed to stop users from trying to evade the tagging system.
Educational Initiatives
TikTok is furthermore introducing a $2m educational fund for experts and institutions to create learning resources about responsible artificial intelligence. This project will support non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
The platform has justified its moderation strategy, amid discussion over intentions to cut jobs for numerous safety staff in the United Kingdom. It is set to cut 439 jobs in its content moderation division in London, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content before it gets reviewed by humans. The company announced a notable drop in disturbing and violent content handled by human moderators over the previous year due to the use of its machine learning processes.
We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to limit contact with dangerous material as swiftly, which is where a extensive automated help is making a difference work at speed.”
